Content Works

Launched in June 2010, Content Works is the custom content division of IDG Consumer & SMB.

Our Mission: To harness the expertise of PCWorld and Macworld, creating powerful content for our marketing partners that educates, motivates, and inspires their next customers.

Our team, directed by former PCWorld Executive Editor Robert Strohmeyer, encompasses world-class technology editors and writers, video producers, seasoned sales professionals, and expert program development, management, and delivery staff. Content Works is the most dynamically growing area of IDG Consumer & SMB.

Content Works programs are carefully tailored to meet the specific goals of our partners. No two programs are ever the same. Our vision and expertise have resulted in successful marketing programs for some of the world’s largest and most respected technology companies, including Amazon, AMD, Cisco, Intel, Microsoft, Samsung, and Sprint. We’re proud to offer Content Works as a trusted, full-service partner for virtually all strategic communications. Contact Robert Strohmeyer at rstrohmeyer@idgcsmb.com.