Capabilities
Custom Content Specifications
| Video: Your Message in Motion |
Inside :60 One minute of authentic perspective from the product managers and executives who know your product best. |
Product Overview :90 The benefits of complex or unfamiliar products are not always obvious. This format presents capabilities clearly and concisely. |
Product In Action :120 A day in the life of your product, as presented by a fictional typical user in two minutes, demonstrating benefits in a dramatic, personal context. |
| Social Media |
Blogs Foster repeated visits. Put your products in a daily-life context. Give your brand a face and personality. Create one-to-one relationship between blogger and prospect. |
Social Presence Aggregates a receptive audience Encourages sharing Enables viral proliferation |
Facebook Quizzes Provide a fun, provocative diversion Deliver a brand impression with every question Challenge audience members to engage their friends Create a relevant context for links to your content |
| Articles: Words tell the story |
White Papers Establish thought leadership Encourage printing and pass-along to colleagues Deliver analysis and statistics in a palatable form |
Product Reviews Attract qualified buyers Describe your products in depth Present your message in a journalistic tone Directly influence purchasing decisions |
How-To’s Empower your customers Emphasize utility of your products Enhance product value post-purchase |
| Mobile:Reach Buyers Wherever They Are |
Mobile websites PCWorld Mobile:2.7 million page views monthly 1.3 m visits monthly 900,00 unique visitors monthly Macworld Mobile: 1.2m page views monthly 550k visits monthly 260k unique visitors monthly |
iPad Apps Macworld Daily Reader One of the first Native iPad magazines Integrated rich-media advertising Dynamically updated User registration Social media integration |
Smartphone apps 50,000 downloads AppGems and AppGuides iPhone Superguide Digital Photography Superguide PCWorld News for Blackberry PCWorld News for Windows Mobile |
