Online

Standard IAB Ad Units

Ad Units File Size/Load Expansion/Direction # of Loops/Sec per Loop Frames/Loop Sound 3rd Party
300×250 Showcase 30k or 30k initial/70k polite 672×280 – Left and Down 3 / 30 seconds – 90 second total Unlimited User initiate Yes
336×280 Showcase 30k or 30k initial/70k polite 672×280 – Left and Down 3 / 30 seconds – 90 second total Unlimited User initiate Yes
160×600 Tower 30k or 30k initial/70k polite 480×600 – Left only 3 / 30 seconds – 90 second total Unlimited User initiate Yes
728×90 Leadboard 30k or 30k initial/70k polite 728×270 – Down only 3 / 30 seconds – 90 second total Unlimited User initiate Yes
300×100 Tile N/A N/A N/A N/A N/A N/A

Custom Ad Units

Ad Units File Size/Load Expansion/Direction # of Loops/Sec per Loop Frames/Loop Sound 3rd Party
125×125 Button 30k Static N/A N/A No No
336×850 Half Page 50k or 30k initial/70k polite 672×280 – Left only 3 / 30 seconds – 90 second total Unlimited No Yes
640×480 Superstitial 50k N/A 1/8 seconds Unlimited No Yes

Rich Media

Flash
Must have clickTAG (implemented as below). All Flash creative must have a backup static .gif
or .jpg for non-Flash users (30k or less file size)
On (release) { getURL (_level0.clickTag, “_blank”);}
Please send click-thru URLs seperately and do not imbed in clickTAG

Third-Party Vendors
1. Eyeblaster – All specs on file with Eyeblaster
2. Pointroll – All specs on file with Pointroll
3. Atlas – All specs on file with Atlas
4. Eyewonder – All specs on file with Eyewonder
5. DART Motif – All specs on file with DART Motif Mediaplex

All Rich Media
1. Must have a close button visible at all times
2. Sound must be user initiated
3. Must use third-party reporting. Dart is used to serve the ad, not count clicks or impressions.
4. Expandable units must not exceed the specs above.
5. Mouse over/Mouse off is accepted for expandable unit.

Video
1280×720 (16:9)
Uncompressed QT file
30 Seconds
1×1 Tracking pixel
Click Tracker/Clickthrough URL

Text

PCWorld Sponsored Post
  • Headline
  • Body 45 Words Limit
  • 1×1 Tracking pixel
  • Click Tracker/Clickthrough URL
  • Image – 76 px wide
Macworld Sponsored Post
  • Headline, 40 Character Limit
  • 1×1 Tracking pixel
  • Click Tracker/Clickthrough URL
Today’s Special Offers
  • Title: Up to 50 characters, including spaces
  • Description: Up to 100 characters, including spaces
  • Linking URL (where you want the text to link to)
Text Newsletters
  • Copy: PCW – Up to 35 words
  • Copy: MW – Up to 75 words
  • Linking URL
Downloads Integrated Text Link
  • Title: Up to 30 characters, including spaces
  • Description: Up to 70 characters, including spaces
  • Linking URL (where you want the text to link to)
Manufacturing / Pricing Text Link
  • Up to 80 characters, including spaces
  • Linking URL (where you want the text
  • to link to

Other

HTML Newsletter
336×280 Static Image (No animated GIFs)
Clickthrough URL

RSS Feeds: Floating Right Indent and Landscape
Dimensions: 468×60
Title: Up to 30 characters
Body: Up to 190 characters
URL: Up to 50 character

Integrated Content Module / Silver Module
Image / Logo: One of the following as .gif or .jpg, 51×51 or 120×30 or 120×90
Title Text: 30 characters including spaces
Body Text: 110 characters including spaces
URL: Tracking URL that links to your landing page

Submissions Guidelines

Files may be added to our Ad FTP folder:
Host: ftp.pcworld.com
User ID: adops
Password: rememberme
All creative must function uniformly on both Mac and PC platforms as well as multiple browsers
such as Internet Explorer, Safari, and Mozilla Firefox.

Creative Deadlines:
GIF / JPG: 2 business days prior to launch date
Flash: 5 business days prior to launch date

Note: If creative does not conform to spec, it will not be placed online, which may delay the launch date.
For publisher-served creative, the maximum amount of creatives that can be served is 4 per placement.
If you plan to swap or rotate multiple creatives on PCWorld, please consider using Internal Redirect tags
so that you may swap the creative on your end.